Research - Social Media Page + Website

Rebeca Capalnas
Feb 12
6 min read

Creation House

Creation House is a Romanian Christian music collective that uses both a website and social media platforms to communicate its mission, promote its music, and build a creative faith-based community. This analysis examines how the Creation House website and Instagram pages construct a brand identity centred on Christian creativity, authenticity, and community engagement.

Creation House Website

The use of a Bible verse as a central element on the homepage anchors the brand in Christian theology. This reinforces the group's identity not only as musicians but as creative ministry community.

The homepage slogan "E timpul sa cream" ("It's time to create") functions as both a motivational message and a call to action. The phrase invites viewers to participate in creativity, interconnecting artistic expression with spiritual purpose.

The inclusion of donation options highlights the organisation's structure as both a creative collective and a ministry based association. This approach is common among Christian creative organisations, where financial support from the community helps sustain artistic projects.

The about section frames Creation House as a collaborative artistic community rather than a traditional music group. They first asked themselves the question "What would it be like to have a community of artists in Romania that comes together to influence and equip the next generation?" the organisation positions itself as filling a cultural gap within the Romanian Christian creative sector.

The team section features black and white portraits of the members, photographed in a natural and expressive manner. This aesthetic choice creates a sense of authenticity and individuality while maintaining visual cohesion.

Bezalel Magazine Website

The Bezalel project refrences the biblical figure Bezalel described in Exodus 31:1-5, who was gifted with artistic skill to construct the tabernacle. By using this name, Creation House frames creativity as a divine calling rather than just a professional skill.

Creation House Instagram Page

Instagram functions as the primary platform for audience engagement. The content strategy emphasises authenticity through behind the scens footage, live performances and studio session. This type of content reduces the distance between the artists and their audience, allowing followers to feel involved in the creative process.

With approximately 9,500 followers, Creation House operates within a relatively niche digital audience compared to mainstream Christian artists. However, niche positioning can strengthen community identity, as followers are more likely to share similar values and interests.

Bezalel Magazine Instagram Page

The Bezalel magazine is presented not only as a publication but also as a visual centre piece. This frames the magazine as both a cultural object and a source of inspiration, encouraging audiences to integrate faith based creativity into their daily lives.

The video includes a recitation of a Bible verse while showing the production process of the magazine, from the photoshoot to the final manufacturing stage. This visual narrative highlights the effort and creativity involved in producing the magazine while linking the creative process to its spiritual inspiration.

Overall, Creation House presents itself as more than a music group, it positions itself as a creative faith community. Through its website and Instagram, the organisation constructs a brand identity centred on authenticity, artistic collaboration, and spiritual purpose. The combination of music,, visual art, and storytelling allows Creation House to engage a niche but dedicated audience interested in Christian creativity

Olivia Dean

Website

Aesthetic and Design

The website follows a minimalistic aesthetic, reflecting the tone and branding of Dean's latest album, "The Art of Loving". The clean layout, limited colour palette, the only pop of colour is on the Tour and Info tabs, a pink gradient background, matching with her album "The Art of Loving ". This design choice reinforces her identity as a soulful and contemporary artist while providing visitors with a calm visual experience.

Tours

The Tours section lists upcoming performances from 22 April to 17 October. Each tour date contains a direct link to Ticketmaster, allowing fans to quickly purchase tickets. The integration streamlines the process and encourages immediate engagement with her live performances.

Music

The Music section showcases Dean's songs and albums. Each release includes options to listen through major streaming platforms such as Spotify, Apple Music and YouTube. The site increases accessibility and helps promote her latest work while expanding her reach across different audiences.

Video

The Video section contains a range of visual content including

behind-the-scenes clips
live performances
music videos
lyric videos
acoustic versions
studio sessions

This variety allows fans to connect more personally with the artist and provides deeper insight into her creative process

Store

The Store offers official merchandise such as clothing, accessories, vinyl records and CDs. This section supports artist branding while also generating additional revenue and giving fans a physical piece of her work.

Info

The Info section introduces who Olivia Dean is, highlighting her achievements, musical style, and what she is known for. The text is written in an article style format, rather than in the artist's own voice, which makes it feel more like a professional biography, to inform new audiences.

Instagram Page

5.3 million followers

Her username @oliviadeano is consistent across other platforms, which helps strengthen her personal brand identity

3 pinned posts

Live performance at the Grammy’s “Man I Need”
Final scene from music video “Easy to Love”
The Art of Loving tour poster

Content

Music Promotion

Announcements of new singles and albums
Clips from music videos and studio recording
Promotional visuals for songs

Live Performances

Photos and videos from concerts and tours
Highlights from performances and rehearsals

Behind-the-scenes content

Studio sessions
Backstage moments
Preparation for shows or events

Personal photos, red carpet appearances and fashion collaborations and styled photoshoots

Visual Aesthetic

The instagram page has a consistent visual style

Warm lighting and soft colour tones
Vintage or retro inspired fashion
Elegant stage outfits and creative photography

This aesthetic reinforces her image as a modern soul artist with classic influences, which matches the themes in her music and performances. Her instagram page background is pink, since her latests album release pink follows her around.

Audience Engagement

The account has a high engagement rate of around 8% which is considered strong for an account with millions of followers

Lauren Daigle

Website

Homepage and Music Promotion

The homepage promotes Lauren Daigle's most recent song, "Let It Be a Hallelujah". Featuring the latest release at the top of the website ensures that visitors immediately see her newest work, encouraging streaming and increasing audience awareness.

Aesthetic

The overall aesthetic of the website reflects the colour palette and themes of her newest music. This creates visual consistency between her music, promotional material and online presence. Another feature is that many titles appear handwritten, which suggests a personal and authentic tone. This stylistic choice reinforces the idea that the website represents her personality and artistic voice rather than a purely commercial platform.

Shows

The Shows section lists Lauren Daigle's upcoming concerts, including dates and locations. Each listing contains a direct link to the ticket platform, allowing fans to easily purchase tickets for events such as performances at Wolf Trap National Park for the Performing Arts

Krewe Pass (Fan Membership)

One of the most distinctive features of the website is the Krewe Pass, which functions as a fan membership platform

The Krewe Pass fives fans exclusive access to behind-the-scenes content, including

The process of designing album artwork
The creative decisions behind tours
finding partners for The Price Fund
The creation of new music

This content allows fans to see aspects of Lauren Daigle's life and career that are normally hidden from the public, making the experience feel personal, authentic, and exclusive.

On the Krewe Pass page, Lauren Daigle explains her intention for the platform

" When Dreaming up an online community, I wanted to connect with y’all in an authentic way to who I am while sharing unprecedented access to everything that is happening on Team LD.”

Shop

The Shop section offers official merchandise, including

clothing
accessories
vinyl records
CDs

This allows fans to financially support the artist while also strengthening brand identity through merchandise associated with her music